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WINNER: The promise keeper

Entering agency: Reebok EMEA

Brand: Reebok

Other credits: Forsman & Bodenfors Sweden

HIGHLY COMMENDED: Fable kingmaker

Entering agency: UM

Brand: Fable 3

Other credits: McCann Erikson, Grapple Mobile, Unit 9

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WINNER: It's nice to point

Entering company: Starcom Sweden

Brand: Samsung

Other credits: Spinn Action Marketing, Projector

HIGHLY COMMENDED: Intel value point system

Entering company: OMD

Brand: Intel

Other credits: Venebles Bells & Partners, TAG Worldwide, HyperFactory

Sponsored by  

WINNER: Let's colour

Entering agency: MediaCom International

Brand: Dulux

Other companies: Euro RSCG

HIGHLY COMMENDED: Future friendly: Less waste, more reward

Entering agency: MediaCom International

Brand: Future Friendly

Other companies: Hill & Knowlton, G2, Grey

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WINNER: Pringles music festivals

Entering agency: MediaCom International

Brand: Pringles

Other agencies: Grey, Hill & Knowlton, Wunderman, G2

HIGHLY COMMENDED: It's nice to point

Entering agency: Starcom Sweden

Brand: Samsung

Other agencies: Spinn Action Marketing, Projector

 
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WINNER: Philadelphia: spread some inspiration

Entering agency: Starcom Dubai

Brand: Kraft Philadelphia

HIGHLY COMMENDED: Let's colour

Entering agency: MediaCom International

Brand: Dulux

Other Credits: Euro ESCG

HIGHLY COMMENDED: Sony 'Open Planet'

Entering agency: OMD International

Brand: Sony

Other Credits: WWF, IDEO, Naked Communications, Large Blue, Brew, Grayling PR, National Geographic, Fox, Metro International, Vibrant Media, Gizmodo, Wired, Google - YouTube, MediaFed, NetShelter, Undertone, Facebook, eBuzzing

Sponsored by
 

WINNER: The revealer: Innovative cross-platform and social media campaign

Entering agency: CNN International

Brand: Jaeger-LeCoultre

Other agencies: ZenithOptimedia France

sponsored by:

Winner: Indulging Asia in Guilty pleasures: Gucci Guilty fragrance launch Asia

Entering agency: MediaCom

Brand: Gucci Guilty Fragrance

Other credits: Fox Networks

Sponsored by 

WINNER: Your Toyota is my Toyota

Entering agency: ZenithOptimedia Worldwide

Brand: Toyota

Other credits: Saatchi & Saatchi London

HIGHLY COMMENDED: Minion mayhem

Entering agency: MediaCom International

Brand: Despicable Me

Other credits: Universal Pictures International, UKKR Media, MEC, Mindshare

HIGHLY COMMENDED:  Xbox Kinect

Entering agency: UM

Brand: Xbox Kinect

Other credits: McCann Erickson, Agency 215, AKQA

WINNER: South African Tourism adventurers wanted

Entering company: Fox One Stop Media

Brand: South African Tourism

Other credits: Ogilvy Johannesburg

Sponsored by   

WINNER: Dell: Turning IT from a cost into an investment

Entering agency: MediaCom International

Brand: Dell Large Enterprise

Other Credits: RKCR/Y&R

HIGHLY COMMENDED: Dell encourages entrepreneurs to take their own path

Entering agency: MediaCom US

Brand: Dell

Other Credits: Wunderman, Enfatico, Axicom

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WINNER: Red Thread strategy - Life's for sharing with local heroes

Entering agency: MediaCom Germany

Brand: T-Mobile and other DTAG subsidaries

HIGHLY COMMENDED: Life in a day

Entering agency: Mindshare

Brand: LG Electronics

Other agencies: YouTube, Ridley Scott Associates

HIGHLY COMMENDED: Siemens - virtually connecting to radiologists aroung the globe

Entering agency: PHD Germany

Brand: Siemens AG - Healthcare Sector

Other agencies: UBM Medica, INXPO

Sponsored by  

WINNER: Google science fair

Entering agency: OMD International

Brand: Google

HIGHLY COMMENDED: FT Rolodex

Entering agency: Financial Times

Brand: Financial Times

Other credits: DDB

Sponsored by  

WINNER: Shell Comment:Visions

Entering company: Euronews

Brand: Comment:Visions

Other agencies: Fishburn Hedges, MediaCom, Fast Web Media, European Voice

HIGHLY COMMENDED: Executive vision

Entering company: CNBC

Brand: Credit Suisse

Other agencies: MPG International Media Contacts, Time & Fortune

Sponsored by: 

WINNER: Serdar Ekrem Sirin

Advertising manager

Turkish Airlines

Sponsored by:

WINNER: Microsoft

 Sponsored by 

WINNER: Red thread strategy - Life's for sharing with local heroes

Entering agency: MediaCom Germany

Brand: T-Mobile and other DTAG subsidaries

Sponsored by:

WINNER: MediaCom