WINNERS

 

Thursday 10th September saw over 700 people gather together to celebrate the 20th M&M Awards. Here are the winners:

 

Campaign Categories

The International Integration Award

Sponsored by   Microsoft 


WINNER: Onitsuka Tiger: Zodiac Race

Entering agency: Amsterdam Worldwide

Other agencies: PandaPanther

 

Best Campaign for Reaching Business & Political Decision Makers


Sponsored by TV5Monde


WINNER: Oracle: CRM

Entering agency: Starcom Worldwide

 

Best Campaign Reaching High Net Worth Individuals


Sponsored by   WSJE


HIGHLY COMMENDED: Jumerirah: Gold Life

Entering agency: OMD International

Other agencies: Tribe

 

Best International Launch Campaign

Sponsored by  Eurosport HD

WINNER: Braun BodycruZer Launch

Entering agency: MediaCom

Other credits: Zooom

 

Best Use of Content

Sponsored by CNBC

WINNER: Bacardi B-Live & Groove Armada

Entering agency: UM

Other agencies: Euro RSCG KLP, Espionage, Preloaded, Pitch & Sync

 

Best Use of Digital

Sponsored by   MobiAD


WINNER: Bacardi B-Live Share

Entering agency: UM

Other credits: Euro RSCG KLP, Espionage, Preloaded, Pitch & Sync

 

Best Contribution to an International Campaign by a Media Owner


Sponsored by   M&M


WINNER: Metro International for 'Nokia Navigation'

Entering company: Metro International

Other agencies: JWT Brazil, MediaCom Stockholm

 

The International Targeting Award

Sponsored by   Eurosport

HIGHLY COMMENDED: Nissan Ski Campaign 2008/09

Entering agency: Posterscope

Other credits: OMD International

 

The Effectiveness and Responsiveness Award


Sponsored by   WFA


WINNER: Nortel: How Much is Your Network Costing You?

Entering company: Nortel

Other credits: Weber Shandwick, McCann Erickson

 

Best International Consumer Brand Campaign


Sponsored by   Cream


WINNER: HP & MTV Engine Room

Entering agency: ZenithOptimedia

Other companies: MTV International

 

Best International Corporate Branding / CSR Campaign


Sponsored by HBR


WINNER: Pedigree Adoption Drive

Entering agency: MediaCom

Other companies: Mars, TBWA

 

Non-Entering Categories

Campaign of the Year


Sponsored by   Publieurope


WINNER: HP & MTV Engine Room

 

Specialist or Creative Agency of the Year


Sponsored by   BusinessWeek


WINNER: JWT

 

Media Agency of the Year

Sponsored by   New York Times Media Group


WINNER: MediaCom

 

The Media Excellence Award

Sponsored by TimeFortune


WINNER: Philips

 

International Marketer of the Year

Sponsored by   euronews


WINNER: Boon Lai, Philips & Simon Clift, Unilever