SHORTLIST

 

Click on the categories below to view all shortlisted entries. Click here to view the official shortlist press release

 

Campaign Categories

The International Integration Award

Sponsored by   Microsoft 
 

Entry Name

Entering Company

Companies to be credited

Braun BodycruZer Launch

MediaCom

Zooom

Herbal Essences Western Europe: The Re-launch 

MediaCom 

Leo Burnett; Proximity; MS&L; FPP 

HSBC: Banking Without Boundaries: Redefining Premium Banking

Mindshare 

JWT / RMG London; Cunning

Nokia 5800 

MediaCom  

Wieden + Kennedy London; JWT London 

Nokia Supernova 

MediaCom 

Wieden + Kennedy London; JWT London 

Onitsuka Tiger: Zodiac Race 

Amsterdam Worldwide

PandaPanther 

 

Best Campaign for Reaching Business & Political Decision Makers


Sponsored by
TV5Monde
 

Entry Name

Entering Company

Companies to be credited

Airbus A380: See the Bigger Picture 

PHD 

Publicis 

iShares: Not all ETF's are created equal

MPG 

Arc; Leo Burnett 

Oracle: CRM

Starcom Worldwide

 -

The Bloomberg Wind Energy Index 

Bloomberg 

Karnig4media 

Vestas: No.1 in Modern Energy 

PHD 

Bake the Cake

 

Best Campaign Reaching High Net Worth Individuals


Sponsored by  
WSJE
 

Entry Name

Entering Company

Companies to be credited

Credit Suisse: Visionaries

BBC

MPG

Jumeirah: Goldlife

OMD International

Tribe 

Mercedes-Benz: Big in a Small World

DaVinci Selectwork 

Scholz & Volkmer

Credit Suisse: The Leadership Centre

MPG 

MRM; Harvard Business Review

Vertu: Ascent Ti Brand & Constellation Pure Launch 

MediaCom 

Dave Agency; Tag Worldwide; Maxus India; Text Appeal 

 

Best International Launch Campaign

Sponsored by  Eurosport HD

Entry Name

Entering Company

Companies to be credited

adidas: Celebrate Originality 

Carat 

Sid Lee 

Braun BodycruZer Launch

MediaCom 

Zooom 

Making Watchmen Watchable 

Mediaedge:cia 

New Media Maze; The PPC; Rubber Republic; XYi 

Mamma Mia! The Movie DVD Launch 

MediaCom 

KR Media France; Mindshare Spain; Mindshare Belgium

Nortel: How Much Is Your Network Costing You? 

Nortel

Weber Shandwick; McCann Erickson

 

Best Use of Content

Sponsored by CNBC

Entry Name

Entering Company

Companies to be credited

Bacardi B-Live and Groove Armada 

UM

Euro RSCG KLP; Espionage; Preloaded; Pitch & Sync 

Clean & Clear: Celia and Chloe, Our Unstoppable Rise to Fame 

Aegis 

Coast 

HP & MTV Engine Room 

ZenithOptimedia 

MTV Networks International

Oral-B: Putting the Fun Back into Brushing

MediaCom 

PlayHouse Disney; Walt Disney Studio Home Entertainment; Pacific Magazine; Night & Day; Next Digital; Where There's Smoke There's Fire

PlayStation Movement: The People's Label

OMD International

 -  

 

Best Use of Digital

Sponsored by   MobiAD
 

Entry Name

Entering Company

Companies to be credited

adidas Marathon 09 

Marvellous

Carat 

adidas Originals Spring/Summer 2009: Celebrate Originality 

Carat 

Sid Lee 

Bacardi B-Live Share 

UM

Euro RSCG KLP; Espionage; Preloaded; Pitch & Sync

Making Watchmen Watchable Mediaedge:cia

New Media Maze; The PPC; Rubber Republic; XYi 

The Funnest iPod Ever 

OMD International

Media Arts Lab 

 

Best Contribution to an International Campaign by a Media Owner


Sponsored by  
M&M
 

Entry Name

Entering Company

Companies to be credited

HP & MTV Engine Room 

MTV Networks International

ZenithOptimedia; Goodby, Silverstein & Partners

MTV Celebrates: adidas Originals 

MTV Networks International

Carat Global Management 

National Geographic & IBM: The Genographic Project

National Geographic 

Mindshare New York 

Nokia Navigation 

Metro International

JWT Brazil; MediaCom Stockholm 

Philips & CNN: Vital Signs

Turner 

Carat; DDB 


 

The International Targeting Award

Sponsored by   Eurosport

Entry Name

Entering Company

Companies to be credited

Airbus A380: See the Bigger Picture 

PHD 

Publicis 

Braun: Goodbye Weekend. Hello Smooth Skin

MediaCom 

BBDO; Ministry; Pilot 1/0 

Foot Locker: Enthusiasm Beyond Reason 

OMD International

Nitro; MTV Networks International; Google

Herbal Essences Western Europe: The Re-launch 

MediaCom

Leo Burnett; Proximity; MS&L; FPP 

Nissan Ski Campaign 2008 / 09 

Posterscope

OMD International  


 

The Effectiveness and Responsiveness Award


Sponsored by  
WFA
 

Entry Name

Entering Company

Companies to be credited

Ariel: Water Savings

MediaCom 

SevenOne Media; Agentur 05; Saatchi & Saatchi 

Braun: Goodbye Weekend. Hello Smooth Skin 

MediaCom 

BBDO; Ministry; Pilot 1/0 

Nortel: How Much is Your Network Costing You?

Nortel

Weber Shandwick; McCann Erickson

Spa Watercoach 

Initiative 

digilogue; Duval Guillaume 

The Longer Term Effects of Seatbelts Advertising 

LyleBailie International 

 -  

Xbox: Zone & Own 

UM 

McCann Erickson 

 

Best International Consumer Brand Campaign


Sponsored by  
Cream
 

Entry Name

Entering Company

Companies to be credited

Ariel: Water Savings 

MediaCom 

SevenOne Media; Agentur 05; Saatchi & Saatchi
Braun BodycruZer Launch

MediaCom 

Zooom 

HP & MTV Engine Room 

ZenithOptimedia 

MTV Networks International

Pedigree Adoption Drive 

MediaCom 

Mars; TBWA 

Sony Ericsson: Life is An Exhibition 

Mediaedge:cia 

McCann Erickson London; Dare Digital; Iris 


 

Best International Corporate Branding / CSR Campaign


Sponsored by
HBR
 

Entry Name

Entering Company

Companies to be credited

Airbus A380: See the Bigger Picture 

PHD 

Publicis 

Ariel: Water Savings 

MediaCom 

SevenOne Media; Agentur 05; Saatchi & Saatchi 

National Geographic & IBM: The Genographic Project

National Geographic 

Mindshare New York 

Pedigree Adoption Drive

MediaCom 

Mars; TBWA

Shell World Challenge 

BBC; MediaCom; Newsweek 

Fishburn Hedges