MM Awards
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SHORTLIST

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Click on the categories below to view all shortlisted entries. 

 

Entering Categories

Best International Corporate Branding / CSR Campaign

Sponsored by HBR

Entry Name

Entering Company

Companies to be credited

Shell - CSR Campaign 

BBC Worldwide

 Newsweek, Fishburn Hedges & MediaCom

Shell helps drivers save fuel 

MediaCom 

 Yahoo!, Edelman, Iris Digital, JWT

Siemens Hot Spot Communication

PHD International Germany

 Ogilvy & Mather

 Mi Perro Ideal

Havas Media International - Miami

 MPG International, Havas Media International, Havas Sports & Entertainment

 ABB Corporate campaign 2009

MEC

 SFLB (Zurich)

Real Advantage for BAE Systems MPGI Media Contacts  None
Green Wave PHD International National Geographic

 

Best Campaign for Reaching Business & Political Decision Makers

Sponsored by TV5Monde

Entry Name

Entering Company

Companies to be credited

 Reuters Insider

 Thomson Reuters

 Gardner Nelson; Doremus

 Siemens Hot Spot Communication

 PHD International Germany

 Ogilvy & Mather

 Dell Heroes

 MediaCom India

 Bloomberg UTV

 Youve earned it

 MEC

 Bertie Films, DDB, Forbes

 Business Friendly Bahrain  ZenithOptimedia International  M&C Saatchi
 The Dubai Airshow 2009  PHD International  Publicis

 

Best Campaign Reaching High Net Worth Individuals

Sponsored by WSJE 

Entry Name

Entering Company

Companies to be credited

 Opening Doors

 Mindshare

 CNBC Europe, CNBC Asia, Band News

 The dbFX and Bloomberg Partnership

 MediaCom

 Bloomberg

 Collections

 Initiative

 Initiative, CNT, DraftFCB

 Credit Suisse Global Corporate

 MPG International Media Contacts

 Euro RSCG, Ledbury Research, Interbrand

Korean Air - 40th Anniversary

 Metro International

 HS Ad, Seoul

 

Best International Launch Campaign

Sponsored by Eurosport

Entry Name

Entering Company

Companies to be credited

 Say NO to Winter Blues

 PHD Spain

 DDB Spain

 Battlefield Bad Company 2 Launch

 MediaCom

Agency Republic

 Black Star

 MediaCom

 Select Network, Ogilvy Interactive

 Live The Dream

 PHD Hong Kong

 DDB Hong Kong, Fleishman-Hillard Hong Kong

 Avatar

 Vizeum

 20th Century Fox

 

Best Use of Content

Sponsored by

Entry Name

Entering Company

Companies to be credited

 GT Academy 2010

 OMD International

 Jardine International, Silverstone Circuits Limited, Sony Computer Entertainment Europe, Nissan Europe

 Shift_360 with Antikiller DK: an Integrated Film Content Strategy

 MPG Russia

 MB Production, Russia, HAVAS SPORTS & ENTERTAINMENT, Russia

 Gillette Mach 3: Women Against Lazy Stubble

 MediaCom India

 Madison Communications

 CONFESSIONS OF CORPORATE SPIES

 Starcom Dubai

 Leo Burnett Dubai

 Dell Heroes

 MediaCom India

 Bloomberg UTV

Emirates Airlines Meet Dubai Starcom Dubai Leo Burnett Dubai
Phililps - Parallel Lines Carat Global Management DDB, Tribal DDB, OneVoice
SWATCH HOW WE WEAR IT ZenithOptimedia International None
ALAN WAKE: BRIGHT FALLS UM agency twofifteen, McCann Erickson, Machinima.com
Tansu Shoe Amsterdam Worldwide Ogura Tansu Ten, InLoveWith, Noch Display

 

Best Use of Digital

Sponsored by Publicitas 

Entry Name
Entering Company
Companies to be credited
Heavy Rain: The Mind of a Serial Killer OMD International Greenroom@Momentum, Sony Computer Entertainment Europe
Coca Cola Christmas: Brighten up the world MediaCom Germany Scholz&Volkmer
Celebrate Originality Carat Global Management Sid Lee
Phililps - Parallel Lines Carat Global Management DDB, Tribal DDB, OneVoice
SWATCH HOW WE WEAR IT ZenithOptimedia International n/a
PUMA HARDCHORUS ZenithOptimedia International Droga5 USA
ALAN WAKE: BRIGHT FALLS UM agency twofifteen, McCann Erickson, Machinima.com
The Legend of Akhtamar Amsterdam Worldwide Coy Communications!, Magic Group
The Worlds Biggest Signpost Farfar Isobar Mission PR
Battlefield Bad Company 2 Launch MediaCom W&K

Best Contribution to an International Campaign by a Media Owner

Sponsored by

Entry Name
Entering Company
Companies to be credited
Philips Health & Wellbeing The Economist Group Carat Global Management.
ICH -International Campaign BBC Worldwide Mindshare
Clash of the Titans Eurosport n/a
British Airways Face-to-Face Research Report Harvard Business Review BBH, Optimedia, Edelman
MTV Smokescreen Viacom Brand Solutions International - MTV Carat International
Sex & The City 2 Gold Clutch Bag Metro International Warner Bros.Pictures International

The International Targeting Award

Sponsored by  

Entry Name 
 
Entering Company 
 
Companies to be credited 
 
ALAN WAKE: BRIGHT FALLS UM agency twofifteen, McCann Erickson, Machinima.com
Theres an App For That OMD International Media Arts Lab
Soundville/Fantasy Festival OMD International last.fm
Battlefield Bad Company 2 Launch MediaCom W&K
Dell Heroes MediaCom India Bloomberg UTV
PUMA HARDCHORUS ZenithOptimedia International Droga5 USA
The Legend of Akhtamar Amsterdam Worldwide Coy Communications!, Magic Group
Sex & The City 2 Gold Clutch Bag Metro International Warner Bros. Pictures International

Best Nation / Place Branding Campaign

Sponsored by  

Entry Name
Entering Company
Companies to be credited
Only In London OMD International RKCR/Y&R
Emirates Airlines Meet Dubai Starcom Dubai Leo Burnett Dubai
Business Friendly Bahrain ZenithOptimedia International M&C Saatchi
ES Madrid - Holiday Destination Metro International MPG Madrid
Kosovo- The Young Europeans BBR/ SAATCHI & SAATCHI ZenithOptimedia, Panorama Plus
 My South Africa  Turner Broadcasting System Ogilvy South Africa, Turner Commmercial Productions, Brand 42, Creative Sparks

 

The Effectiveness Award

Sponsored by

Entry Name
Entering Company
Companies to be credited
Downy Vanguard MediaCom Philippines P&G Philippines, Campaigns & Grey PR
Bringing Tom into Homers Ad break MediaCom Germany Magic Moments
Gillette Mach 3: Women Against Lazy Stubble MediaCom India Madison Communications
Evian - Roller Babies Havas Media International BETC Euro RSCG - creative Agency
Say NO to Winter Blues PHD Spain DDB Spain
SWATCH HOW WE WEAR IT ZenithOptimedia International N/A
PUMA HARDCHORUS ZenithOptimedia International Droga5 USA
Kiri - Inspiring Recipes Zenith Media Leo Burnett

 

Best International Communications Strategy

Sponsored by

Entry Name

Entering Company

Companies to be credited

 Pedigree DentaStix

 MediaCom

 TBWA, MediaCom Interaction
Heavy Rain: The Mind of a Serial Killer

 OMD International

 TBWA\London, Sony Computer Entertainment Europe, Greenroom@Momentum

Bringing Tom into Homers Ad break

 MediaCom Germany

 Magic Moments

Coca Cola Christmas: Brighten up the world

 MediaCom Germany

 Scholz&Volkmer

Gillette Mach 3: Women Against Lazy Stubble

 MediaCom India

 Madison Communications

Swatch how we wear it

ZenithOptimedia International N/A
Puma Hardchorus ZenithOptimedia International Droga5 USA
Nokia Highway Carat Global Management Isobar; PSI Posterscope, Wieden & Kennedy; JWT; KLP; Wunderman; 1000 Heads

 

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